The atmosphere at St. James’ Park in Newcastle is unlike anything else in football. But for fans who are deaf or have hearing loss, the roar of the crowd can be inaccessible.
Unsilence the Crowd set out to change that through The Sela Sound Shirt, a football world first that transforms crowd noise into physical sensations.
Using cutting-edge haptic technology, the shirt translates the sound of the stadium into vibrations, allowing deaf fans to feel the roar of the crowd and experience matchday in a whole new way.
AWARDS
Cannes Lions: 8 Shortlists / Dubai Lynx: 1 Grand Prix / 3 Silver / 1 Bronze / 1 Shortlist / The Drum: 1 Grand Prix / 1 President’s Award / 8 Gold / 8 Silver / 1 Bronze / 1 Shortlist — Creative Circle: 6 Gold / 3 Silver / 2 Bronze — Shorty Impact Awards: 6 Winner / 1 Gold / 1 Silver / 1 Bronze — Clio Sport: 3 Gold / 3 Silver / 1 Shortlist — ADweek Experiential: 3 Gold / 1 Bronze — Geretay Awards: 3 Silver / 1 Bronze DMA: 2 Gold / 2 Bronze — The Drum EMEA: 1 Gold — One Show: 1 Bronze / 7 Merits — Golden Drum: 1 Bronze — LIA: 1 Bronze. — PRCA UK: Winner — Purpose Awards: Winner — Campaign Exp. Award: Winner — Clio Awards: 1 Shortlist — D&AD: 1 Shortlist