It started with a trend on twitter that a few designers were creating mobile wallpapers on the Galaxy S10’s Infinity-O Display. They integrated the Infinity-O Display design with pop-culture elements. We rode on an existing trend to expand Samsung to the artists communities. With collaboration with influential and well-known artists and creators, we created a series of artists' profiles as well as their behind-the-scenes content. Getting creators and leveraging their fan base to expand Samsung's global audience and artists communities.
Agency: We Are Social Singapore