ALESSIO LAUDATO
// Senior Creative - Art Director
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Samsung S20+ - An Iconic Lens (Design exploration)

TASK: MAKE THE LENS SHAPE OF THE S11 (Officially called S20+) ICONIC THROUGH ITS USE IN SOCIAL MEDIA.

Inspired by the Galaxy S20+ lens, we have created an ownable design system, flexible to adapt any lifestyle content in a playful and consistent manner.

The lens is poised to be the GalaxyHubble’s key innovation, and has a distinct look. To turn this groundbreaking lens into an icon, we took the 6 elements from its exterior and simplified it with playful, universal shapes to form a unique construct that anchors our design system. Resulting in a easily recognizable icon.

Agency: We Are Social Singapore

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Once our construct is established across social realms, we can apply and evolve its iconography in almost endless way.

Once our construct is established across social realms, we can apply and evolve its iconography in almost endless way.

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