HOW WE TURNED ROBBIE SAVAGE'S HOUSE INTO FOOTBALL CENTRAL FOR A DAY DURING THE EUROPEAN FOOTBALL CHAMPIONSHIP.
While Robbie Savage was in France commentating on England 2016, we gave 50 fans the keys to his mansion (and the password for his Ocado account). Why? It was all part of our #GetIN campaign to drive sign-ups to the Vauxhall’s football website, promote their sponsorship of the Home Nations and give fans truly unique, one-off moments to celebrate.
DMA Shortlist - Automotive
Agency: MRM//McCann London