The atmosphere of a live match at St. James’ Park Stadium in Newcastle is like nothing else in football. The sheer volume, energy and passion generated by the toon army is electric – it’s one of the loudest stadiums in Europe, and a footballing experience like no other.
There are 12 million adults in the UK who suffer from hearing loss. 71% of deaf football fans believe new technology can be used to improve the match-day experience.
Unsilence The Crowd is a revolutionary campaign designed to improve accessibility in football through The Sela Sound Shirt, a world first in football. Using cutting-edge haptic technology, the Sela Sound Shirt vibrates to the noise of the crowd during a game, allowing deaf fans to feel the atmosphere of the stadium like never before.