THE FIRST MENTAL HEALTH CHATBOT THAT TEACHES YOU HOW TO SUPPORT YOUR MATE.
With 1 in 4 people dealing with a mental health problem every year, we wanted to encourage more people to be there for their mates when they're showing signs of struggle. So, in partnership with the mental health charity Time to Change, we built the first ever chatbot that helps you have a mental health conversation with your mate. Based on insights from people suffering from mental health issues, backed up by a ton of information and packed with good humour and expertly curated GIFs, Charlie3000's aim is to give you all the tips you need to feel confident about supporting your mates. It turns out it's much easier than we think.
The campaign has reached over 9 million users so far and has resulted in over 4,000 Messenger conversations. It has also proved popular on Instagram, with one post, which echoes the style of popular memes on the platform, generating 2 million views.
FEATURED IN CREATIVE REVIEW
Agency: Ogilvy UK